Longines New At Basel 2014: The New Boya Series Watch-perfect Definition Of Elegance

Since the brand was founded, Longines, a famous Swiss watch manufacturer, has always focused on presenting ‘elegance’. This quality is not only reflected in the product, but also communicated to the world through the brand spirit, just like Longines’ famous slogan: ‘Elegance is an attitude.’ As a result, the brand unveiled the Longines Elegant Collection, a series of watches that are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. Boya series watches come in three sizes, all equipped with self-winding mechanical movements, with a variety of dial styles, each of which interprets elegance in its own way.

的 Longines, which has always been known for its classic design, has launched a new Boya series, presenting the brand’s core value-‘elegance’ with exquisite watches. Although ‘elegance’ is difficult to define, the elegant style can be instantly recognized, just like the flying wing hourglass logo that carries the long history of Longines. ‘Elegance’ portrays a well-respected lifestyle and a timeless existence. Longines has always taken ‘elegance’ as the essence of its brand’s core value, and conveyed this quality through the brand philosophy of ‘elegance, true personality’, conveying the brand’s unique and pure product and cultural ideas.

Longines believes that simple and classic design is the best embodiment of ‘elegance’, and the Boya series perfectly demonstrates this quality. The round case of this series of watches has smooth lines and is available in three sizes: 25.50 mm, 34.50 mm and 37.00 mm, showing the hour, minute, second and date. Some styles are set with diamonds. In keeping with Longines’ watchmaking tradition, Boya series watches are equipped with automatic movements, and the delicate links of the bracelets create elegant and light visual effects.

优雅 ‘Elegance’ is an inherent characteristic of Longines, and its expressions are also diverse. Therefore, the Longines Boya series offers a variety of dial style options, each of which interprets the elegant definition in its own way. Dark dials include black lacquered diamonds, and dark gray with diamonds or scales. Bright dials include matte white models printed with Roman numerals or hour markers, and silver brushed or mother-of-pearl models with diamond hour markers. The bright dials are equipped with black hour and minute hands, which are in stark contrast to the dial and the second hand, which is pleasing to the eye and makes people feel ‘elegant’ and sometimes surprises.
[Watch description]

Longines Boya Series Stainless Steel Rose Gold Diamond Women’s Watch Watch Number: L4.309.5.88.7 Price: RMB 32,000
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The steel rose gold case with a diameter of 25.50 mm is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.

Longines Boya Series Stainless Steel Diamond Women’s Watch Watch Number: L4.309.0.87.6 Price: RMB 28,800
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The 25.50 mm diameter stainless steel case is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.

Longines Boya Series Stainless Steel Rose Gold Men’s Watch Watch Number: L4.809.5.72.7 Price: New Price
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The stainless steel rose gold case has a diameter of 34.50 mm, and the dark gray sunburst dial is decorated with pink gold bar-shaped hour markers. It is equipped with the L619 automatic mechanical movement.

Longines Boya Series Stainless Steel Men’s Watch Watch No .: L4.809.4.11.6 Price: RMB 12,600
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The matte white dial with a diameter of 34.50 mm is printed with 12 Roman numerals and is equipped with the L619 automatic mechanical movement.
Technical Parameters
Watch number stainless steel
4.3L4.309.4.11 / 12/57/72/77/78 / 87.6 diameter 25.50 mm
4.8L4.809.4.11 / 12/57/72/77/78 / 87.6 diameter 34.50 mm
4.8L4.810.4.11 / 12/57/72 / 77.6 diameter 37.00 mm

Stainless steel, bezel set with diamonds
4.3L4.309.0.87.6 diameter 25.50 mm
L4.809.0.87.6 diameter 34.50 mm

Stainless steel, 18K rose gold bezel
4.3L4.309.5.11 / 12/57/72/77 / 87.7 diameter 25.50 mm
4.8L4.809.5.11 / 12/57/72/77 / 87.7 diameter 34.50 mm
4.8L4.810.5.11 / 12/57 / 77.7 diameter 37.00 mm

Stainless steel, 18K rose gold bezel with diamonds
4.3L4.309.5.88.7 diameter 25.50 mm
L4.809.5.88.7 diameter 34.50 mm

Movement Mechanical self-winding movement
Caliber L595 (ETA 2000/1) diameter 25.50 mm
8¾ minutes, 20 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 40 hours
Ranch
Caliber L619 (ETA 2892 / A2) diameter 34.50 mm
37.00 mm diameter
11½ minutes, 21 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 42 hours

Functions Hours, minutes, seconds, date at 3 o’clock

Case Round, stainless steel, rose gold bezel
25.50 mm diameter, 34.50 mm diameter, 37.00 mm diameter
Scratch-resistant sapphire crystal
Sapphire crystal case back

Water-resistant to 3 bar (30 meters)

Dial Matte white with 12 Roman numerals or 11 hour markers
Black sun print with 12 diamond hour markers
Dark gray sun print with 11 graduated or 12 diamond hour markers
Brushed silver with 12 diamond hour markers
White mother-of-pearl with 12 diamond hour markers
Ranch
Hands Rod-shaped hands, rhodium-plated, pink gold or black

Bracelet Stainless steel or stainless steel with 18K rose gold bracelet.
Triple folding safety clasp and push-opening mechanism.