HUBLOT’s interests are widely known. In addition to sports, including football, racing, boxing and ball sports, brands in the relatively static humanities field also know a little or two, such as The brand and some well-known artists such as the Swiss tattoo artist Maxime Buchi and the French sculptor Richard Orlinski have also established cooperative relationships. I have also seen Hublot leverage the expertise of these artists to launch limited special joint watches, which is different from pure sports. The sense of enthusiasm, the style co-branded with the artist has a little more taste in micro-art creation. Under the artist’s ingenuity and creativity, often an ordinary Hublot watch instantly becomes more distinctive and recognizable.
Hublot announces American street artist Shepard Fairey as brand art ambassador, both parties further launch joint style based on Big Bang Meca-10 watch
Hublot recently collaborated with Shepard Fairey, the godfather of contemporary street art in the United States, to find him as the brand’s art ambassador. At the same time, the two sides also inevitably released a new joint watch-Big Bang Meca-10 Shepard Fairey.
Hope poster by Shepard Fairey featuring Obama
Master of street art
If you are unfamiliar with Shepard Fairey, let’s first take a look at his creative career. He has been a ‘boarder’ since he was a child, and is deeply fascinated with punk rock music. In the early 1980s, he began to work on his skateboards and T-shirts. Painted and was arrested by the police for posting personally created posters without permission. Among them, he created a sticker series called André the Giant has a Posse in 1989, which inadvertently triggered the ‘Obey Giant’ In the next year, he simply set up Obey Giant, a fashion brand. As the brand was loved by young people, Shepard Fairey’s reputation became more and more famous. Later, when US President Obama entered the election in 2008, Shepard Fairey designed a picture ‘Hope Poster’, this work has also become one of Shepard Fairey’s masterpieces. In short, in the field of street culture, Shepard Fairey is a godfather. Hublot is deeply inspired by his creation and appreciates his creative ideas, which has created cooperation between the two sides.
The watch is made of aluminized carbon fiber (Texalium) material. At the same time, Hublot launched two colors of gray and navy blue, with a leather strap of the same color.
Housing made of aluminized carbon fiber
Hublot chose Big Bang Meca-10 as the basis for the co-branded model. It uses Hubble’s patented aluminum-plated carbon fiber (Texalium) material to make the case. The more special is that the brand has launched a gray and navy blue plating. The aluminum carbon fiber case has a special weave pattern on the surface, and its weight is relatively light. The faceplate shows the hollow style that Hublot excels at, while the Meca-10 is characterized by its two power reserve displays (the overall design of the movement is inspired by the Hublot MECCANO building block), and its gear system has two Each rack slides along the vertical axis. The display function is mainly based on the second hand. The small seconds dial is set at 9 o’clock. The watch is equipped with two barrels, which can output a total of 10 days of kinetic energy. At 6 o’clock, you can see a dial with the remaining days of the power reserve on it. The red frame shows the watch at a glance. The remaining power, and a second power reserve indicator at 3 o’clock, it will turn red as a warning only when the power is running low.
The dual-reservoir display is still the main feature on the faceplate. The difference is that the cover of the joint model has a star gear pattern with Shepard Fairey color at 3 o’clock.
Integrating Shepard Fairey’s own design expertise
Big Bang Meca-10 Shepard Fairey is different in that it adds Shepard Fairey’s famous star gear logo on the remaining power display cover in the 3 o’clock direction. Depending on the color of the case, for example, the navy blue case is equipped with a blue star gear cover, and the luminous materials of the hands and the hour markers are also blue. As for the gray case, the star gear cover is red, and the same includes The luminous materials of the hands and time scales are also red.
In addition to the decoration on the face plate, Shepard Fairey also designed a totem with a personal style for the watch strap to enhance the collection significance of the watch.
Strap colored eggs
Another feature of Big Bang Meca-10 Shepard Fairey is that it has a One Click quick release strap quick release system, but in fact, it does not need to change the strap to better highlight the characteristics of this watch, because the original calfskin strap is engraved with The totem designed by Shepard Fairey himself, although low-key, is definitely unique. The case of this watch is made of mixed earth with a letterpress printing of ‘Star Gear Collage Red’ or ‘Star Gear Collage Blue’ on it, which looks like it has a sense of exclusive extension from the strap.
Big Bang Meca-10 Shepard Fairey
Texalium material / HUB1201 manual winding movement / hour, minute, small seconds display / dual power reserve display / sapphire crystal surface / water resistance 100 meters / diameter 45mm / limited 100 pieces / reference price: both 195,000 RMB — –