Citizen Sponsors 2014 First ‘golden Horse Award’ World College Student Photography Exhibition

Recently, the ‘Golden Horse Award’ 2014 World University Photography Exhibition and Awards Party sponsored by China Photographers Association, Beijing Film Academy and Shangrao Municipal People’s Government and sponsored by the internationally renowned watch brand Citizen in Shangrao, Jiangxi City held. More than 900 works of the three-day photography exhibition were displayed in Shangrao Citizens Park, which attracted tens of thousands of citizens to come and watch. At the awards evening held on the evening of the 16th, the organizing committee presented the ‘Golden Horse Award’ trophy and the Citizen-sponsored prize, the Eco-Drive Watch, to the final winners of 6 categories of awards.

   It is understood that the ‘Golden Horse Award’ is one of the nation’s highest photography art awards. It is also the first international photography competition for college students at home and abroad in China. It aims to promote academic exchanges and international Teaching exchanges, to build a platform for the majority of college photography photographers to show their own.

   The organizing committee invited the Chinese Photographers Association and a number of professional photography media to serve as judges. A total of 6 categories of awards, such as the Picture Photography Award, the Multimedia Imaging Award, the Golden Horse Bole Award, the Perceived Shangrao Unit, the Plane Model Unit, and the Best Organization College will be set up. It attracted 219 well-known universities at home and abroad, such as Beijing Film Academy, Central Academy of Fine Arts, China Academy of Fine Arts, Communication University of China, Zhejiang University, Wuhan University, New York School of Visual Arts, Paris 8th University of France, and Nanyang Technological University of Singapore. More than 35,000 entries were collected from more than 10,000 students.

   On the stage of the Golden Horse Awards, college students from all over the world turned their understanding of art into photos interpreted by light and shadow, and presented the beauty of their unique perspectives in front of everyone. As a Citizen who is always committed to the future of the watch industry, the elements of light and shadow converge in each Citizen watch, which also makes the watch an amazing work of art. As early as the 1970s, Citizen began to use light in the design and development of watches. Citizen’s original light kinetic energy technology can convert any visible light source into the power that drives the watch’s movement. In the design, Citizen is also well versed in the use of light and shadow art. Each watch embodies the ‘fusion of technology and beauty’ and has become an art boutique that blooms only on the wrist.

   The moment we each have is the beginning of a struggle for a better world. Citizen hopes to awaken the inner creativity of college students through this photography exhibition, and use a new perspective to interpret and experience every minute and every second of life. This is exactly the belief and spirit conveyed by Citizen’s new brand concept ‘Better Starts Now’. The endless power of progress, no matter what achievements, always firmly believe that there is an infinite possibility for the world to get better, and this is the beginning.

   It is reported that Shangrao City also plans to host five consecutive photography exhibitions, becoming the fifth city to host an international photography festival after Pingyao, Shanghai, Qingjiang Sanjiangyuan, and Changsha Orange Island International Photography Culture Festival.