Montblanc Officially Announces Fan Bingbing As Global Brand Ambassador

Montblanc has officially announced that Fan Bingbing, an internationally renowned Chinese film and television actress and producer, has become its global brand ambassador. Fan Bingbing has always been known internationally for her many outstanding film and television achievements. Her confident, independent, exquisite and charming temperament perfectly echoes Montblanc’s spirit of aggressiveness and pursuit of excellence, and vividly interprets Montblanc’s ‘Baoxi spirit’.

Montblanc Global Brand Ambassador Fan Bingbing wears Montblanc Bohème series outer frame tourbillon ultra-thin jewelry watch

   ‘No doubt, Fan Bingbing is a model of excellence for modern women. She focuses on her role as an actor and has gained rave reviews in the international arena. At the same time, she also shows her confidence and enterprising spirit in fashion, charity and business.’ Montblanc Global CEO Nicolas Baretzki said, ‘This is in line with Montblanc’s’ Baoxi spirit ‘. Fan Bingbing’s continuous breakthrough in his business is exactly the same as Montblanc’s unremitting pursuit of the ultimate craft. And warmly welcome Fan Bingbing to join the Montblanc family and to create new heights together. ‘
   As one of the most influential actresses in the Chinese film and television industry, Fan Bingbing has unremittingly challenged himself in film and television works such as Mobile Phone (2004), Guanyin Mountain (2010), and I Am Not Pan Jinlian (2016), winning many awards. He won the Best Actress Award at the International Film Festival. He was a member of the Cannes International Film Festival’s main competition unit and a member of the Academy Awards, and was selected into the ‘Time Magazine’ global influence 100 list. In addition to his role as an actor, Fan Bingbing continues to expand his career territory. Whether creating a personal studio or entering the global fashion circle, his confident and elegant personal style and strong and determined atmosphere have revealed the extraordinaryness of modern women who are loyal to their hearts and realize themselves. Attitude, exuding the unique charm of ‘Baoxi Women’.

Montblanc Bohème Ultra-Thin Jewellery Watch with External Frame 114737

   Regarding the new role of Montblanc’s global brand ambassador, Fan Bingbing said: ‘Montblanc is a European brand with a century-old history, and it can be felt from watch or writing instrument.’ Xi spirit, ‘she said:’ The core of Baoxi spirit is self-confidence. It is self-confidence that makes the inner brilliance of modern women bloom. I am very honored to be their ambassador and pass the Baoxi spirit to more independent and decisive modern people. female.’
   This time, Montblanc and Fan Bingbing joined hands to interpret the ‘Bao Xi spirit’ in a glamour advertising blockbuster, and fully shine the self-confidence of modern women. Since the Montblanc Bohème series first appeared in 2014, women around the world have a special passion for its unique expression of self-confidence. This series of inspiration comes from the multifaceted charm of modern women-they are passionate, determined, and inspired, and infect the world around them with light from the inside out. In 2016, the brand introduced the self-developed patented external frame tourbillon into the Baoxi series for the first time, perfectly integrating the exquisite charming, confident and fearless temperament of modern women into Swiss fine watchmaking.

This Moment Is Also Extraordinary, Tissot Sincerely Wishes, And Wishes Liu Yifei A Happy Birthday

She is a breeze in the entertainment industry; she is the elegant and handsome Tianxian attack on the fashion cover; she is the charming and charming Princess Sissi in the mouth of fans. She is the representative of Tissot’s global brand image-Liu Yifei. She walked all the way, gaining the beautiful transformation due to her inner firmness. On the birthday of August 25th, the famous Swiss watch brand Tissot watches wishes sincerely: I wish independence, confidence, humility, and beautiful Yifei, happy birthday!

Tissot presents Liu Yifei’s sincere birthday wishes
Tissot gifts are also extraordinary
   Today, Tissot celebrates the birthday of Liu Yifei, a global spokesperson. For the interpretation and interpretation of the heart, Tissot watches with more than 600 days and nights with Yifei are not only partners, but also friends who have survived the time. On this birthday, Tissot selected the Pohuan series of white belt watches that complemented Liu Yifei’s temperament, customizing the world’s unique “Yi Table Extraordinary” lettering as one of the birthday gifts, and witnessed every moment of her excitement with constant power. For the first time, the firm ‘core’ uses a luxurious and precise silicon spring, which resists the influence of external factors such as magnetic fields.

Tissot presents Liu Yifei’s birthday gift-a precious white ring with a precious ring engraved with ‘Also Extraordinary’
   In addition, Tissot has ingeniously produced an album, which records the most memorable moments in the time accompanied by Tissot and Liu Yifei, reviewing all the moments worth remembering. Along with the memories album, Liu Yifei also presented Tissot’s carefully prepared birthday cake, rich red and sweet, and blessed Yifei with happy details.

Tissot watches carefully prepared birthday gifts for Liu Yifei

Atlas of memories of the wonderful moments of Liu Yifei and Tissot
Traveling in style, accompanied by Jane
   When I first saw it, in the classic film and television drama of the Republic of China, she was shocked at a glance. At that time, she was still green. Later, she engraved the charming and graceful figure into the martial arts dream of martial arts fans, and framed it into unforgettable silhouettes. Over time, her acting skills have been recognized by the public, and she has become more dazzling and blooming in areas she loves. In 2015, she became a global spokesperson for the famous Swiss watchmaking brand Tissot with an image that perfectly matched the temperament of the Tissot brand.
   Like the Tissot watch that advocates ‘innovation and roots in tradition’, Liu Yifei has always tried new and challenging roles on the road of performing arts, subverting the inherent impressions again and again, and demonstrating a hundred lives with increasingly sophisticated acting skills. Outside of the screen, she was indifferent to the world. I read a cat and a cat, and the beautiful swan’s neck curved a soft curve, and felt the subtle beauty of the world. Confident, independent, humble, and beautiful, the characteristics she exhibits are the essence that modern glamour women expect and pursue, and also perfectly fit the female image that Tissot watches pay attention to and praise.

Liu Yifei under the red light in Tissot’s new video ad
   What is recorded is beautiful, and what is expected to happen is infinite possibilities. Also extraordinary, this story is to be continued.

2018 Sihh Welcomes New Members Again. The Number Of Participating Brands Has Increased To 34.

SIHH Geneva continues to attract leading luxury watch brands and talented independent watchmakers. This prestigious event will be more adaptable to the changing world than ever before. Environment and set standards for the watchmaking industry.

   From January 15th to January 19th, 2018, the 28th SIHH will kick off at the Palexpo Exhibition Center. For the third consecutive year, this industry event has achieved new and significant developments, and is ready to welcome well-known exhibitors. The expanded central exhibition area will welcome Hermès, while the larger Carré des Horlogers exhibition area will provide space for DeWitt, Chronométrie Ferdinand Berthoud and Romain Gauthier: SIHH continues to expand and international popularity is increasing. The addition of new members brings the total number of exhibitors to 34 next year, 18 fine watchmaking workshops and 16 Carré des Horlogers brands, all committed to achieving excellent timing.
   As a centre of fine watchmaking, SIHH will maintain the selectivity and exclusivity that it has relied on for the past 27 years. ‘SIHH has no intention of blindly expanding. It will seek development within a rigorous and prudent scope to maintain the outstanding value of creating a reputation while meeting the expectations of present and future exhibitors and customers,’ comments Fabienne Lupo, Managing Director of SIHH.
   In January each year, in Geneva, exhibitors exhibit their best works. At the same time, it is also a place to reveal the latest trends in advanced technology and precious watchmaking, and to meet the people who shape the industry today and tomorrow. Professionals, industry journalists and influencers, as well as experienced and aspiring collectors, gathered together to look forward to the exclusive and eagerly anticipated event.
   In this way, SIHH and Haute Horlogerie have made significant progress in the past few years and continue to move forward. New participants, new customers, new markets … The luxury industry continues to expand its boundaries and engage in genuine dialogue with enthusiasts.
   In line with this spirit, the organizer set up a public open day for the first time last year, and SIHH will be open to the public again in 2018.
   There is no doubt that the next SIHH will be as exciting, surprising and innovative as the previous one.

Fine Watch Exhibiting Brands (18)
Lange, Audemars Piguet, Baume & Mercier, Cartier, Girard Perregaux, Coopers, Hermes, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani, Piaget, Richard Mill, Roger Duro Peter, Athens Watch, Van Cleef & Arpels, Vacheron Constantin
Carré des Horlogers Brands (16)
Christophe Claret (柯 籁 天 音), Chronométrie Ferdinand Berthoud, DeWitt, Grnefeld, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB & amp ; F, MCT-Manufacture Contemporaine du Temps, Ressence, Romain Gauthier, RJ-Romain Jerome, Speake Marin, Urwerk
Geneva International Haute Horlogerie
Venue: Palexpo Exhibition Center, Geneva, Switzerland
Time: January 15th to January 19th, 2018

Silicon Hairspring Or Abandoned, Omega Parent Company Swatch And Audemars Piguet Launch New Material Hairspring!

Today, the world’s largest watch group Swatch Group announced on the official website that it and the famous high-end luxury watch brand Audemars Piguet jointly launched a new hairspring called ‘Nivachron’. It is said that this hairspring uses alloy raw materials on the basis of ‘titanium’. Before that, not only the Swatch Group itself, but also the hairspring materials used by other Audemars Piguet watch brands around the world were generally nickel-iron based. The new Nivachron balance spring has many advantages. It can significantly reduce the effect of magnetic fields on the operation of the watch and can effectively resist temperature changes. In addition, it has excellent impact resistance. Ultimately, all these advantages can significantly improve the performance of a watch. The key to a clock’s accurate display of time is the ‘period of the pendulum.’ On mechanical watches, a hairspring is the only part that connects the balance wheel. Although magnetically connected watches have appeared in history, they are all concept models and cannot be mass produced. Therefore, it can be said that the hairspring is the second most important part in a mechanical watch. Most of the raw materials used for hairsprings are made of constant elastic alloys. The significant difference from other metal materials is that its elastic modulus remains constant within a certain temperature range or the absolute value is close to zero. The use of constant elastic alloy can greatly reduce the impact of external temperature on the accuracy of the watch. Because the hairspring is the core component of a mechanical watch, a slight change can have a huge impact on accuracy. For example, when the temperature rises, the hairspring’s thermal expansion length becomes longer, and the watch will slow down; when the temperature is lowered, the hairspring’s cold shrinkage length becomes shorter, and the watch will go faster. In addition to the constant elasticity of the hairspring, it must also be antimagnetic, shockproof, have sufficient strength and elasticity, good stability and processability. The hairspring made in the early days is made of low-carbon steel. The hairspring made of this material is sensitive to temperature and magnetic force. The error of this hairspring clock can be several minutes a day. In addition, the carbon steel hairspring has a low elastic coefficient, which also substantially increases the power consumption of the mainspring. Once the watch enters the water, causing the hairspring to rust and corrode, the entire watch is broken. Watchmakers at the time were eager to find materials to solve these problems. In 1846, Vacheron Constantin already tried to use copper hairsprings and balances, but gave up due to insufficient elastic properties and other mechanical properties of copper metals. At that time, the Swiss Institute of Antimagnetic Metals was also established. As a member of the association, Vacheron Constantin made the first timepieces using palladium metal hairsprings. In 1872, Richard Lange, the founder of the watch brand Lange, registered the patents of aluminum alloy parts and balance springs. Even in 1883, E. J. Dent used glass to make hairsprings. Such hairsprings were not rusty or magnetic, but had to be abandoned because of their high cost and fragility. In 1885, Vacheron Constantin manufactured a timepiece with a balance wheel, a balance spring, an escapement splint, and a gear made of palladium alloy. The escapement fork was made of copper and used a gold escapement. In addition, one of Vacheron Constantin’s many awards at the Geneva Observatory is the use of gold balances and hairsprings provided by the Geneva Gold Processing Factory. Obviously, gold, palladium, glass, and aluminum are not suitable for large-scale production as hairspring materials. At that time, most ordinary timepieces still used traditional low-carbon steel hairsprings, and used the ‘dual alloy temperature difference automatic compensation balance wheel’ to adjust the error caused by the effective length of the hairspring caused by the temperature difference. This type of balance wheel usually has a yellow outer ring. The copper material and the inner ring are made of steel. When the temperature changes due to thermal expansion and contraction, the error caused by the temperature is automatically adjusted by using the physical characteristics of the outer ring metal expansion coefficient greater than the inner ring. As the temperature of ordinary pure metals increases, the bonding force between atoms will gradually decrease, and the constant elasticity of the hairspring made from it will change. The focus of research on constant elastic metals lies in alloys, but there have been no significant results. Until the appearance of French physicist Charles Edouard Guillaume, who was born in Switzerland, he found through a large number of studies that the iron-nickel alloy containing 36% nickel is particularly sensitive to temperature and does not expand significantly with temperature. This is extremely important for isochronous balance springs based on length. He developed the Invar nickel-iron alloy in 1896, named after the abbreviation of ‘invariable’, which means ‘unchangable’. Later, at the request of Paul Perret, a professor of history and nature at the University of Geneva who was also a watchmaker, he began to study the constant elasticity of nickel-iron alloys. In 1904 he discovered that adding chromium to iron-nickel alloys could significantly improve the performance of finished hairsprings. When chromium is added to an iron-nickel alloy, when the chromium content reaches 12% and the nickel content reaches 36%, the absolute value of the thermal expansion coefficient of the alloy approaches zero and the coefficient change is particularly gentle in the room temperature range. Under the guidance of Guillaume, P. Chevenard perfected the formula, made Elinvar, and finally finalized the production. Guillaume invented the Inver Invar Invariant Alloy, because Guillaume won the Nobel Prize in Physics in 1920 for this cross-generational research, which is currently the only achievement from the field of watchmaking that won the Nobel Prize. Because Guillaume was supported by Imphy Alloys, a French professional alloy manufacturer, as a co-inventor of Invar. Yin Fei Company first produced the Elinvar alloy and launched it as a commodity with 1920. It took almost 10 years in the market. The Elinvar alloy replaced nearly 300 years of carbon steel. By 1933, R.Straumann perfected the formulation of the Elinvar alloy in the German vacuum smelting company and made a new Nivarox alloy, which was the origin of Nivarox SA. In 1984, Nivarox SA merged with Fabriques d’Assortiments Réunis (FAR), a Swiss watch parts processor, and changed its name to Nivarox-FAR. Nivarox-FAR is a leader in the manufacture of swivel and escapement parts in Switzerland. Nivarox-FAR was acquired by Swatch Group in 1985. Due to the monopoly of technology and the strong support of Swatch Group, Nivarox-FAR completely occupied the world hairspring market. Even Swatch Group competitors LVMH Group and Richemont Group have had to use Nivarox-FAR products. Nivarox-FAR can be said to be a hidden crocodile in the world’s watch manufacturing industry. The degree of market monopoly is better than ‘ETA movement’. The improvement of watchmaking skills is endless. Nivarox alloys are good, but not the best. At the same time, Hayek held his opponent’s neck tightly through Nivarox-FAR. Some of these brands saw the crisis and generated a little sense of worry, such as Rolex, Athens, and Patek Philippe began to find another way. In the last century, Patek Philippe, Rolex, Swatch Group, and Athens jointly funded the development of a non-metallic material, silicon, with the Swiss Electronics and Microtechnology Corporation (CSEM), a subsidiary of the Neuchate I University of Neuchatel, Switzerland. In addition to constant elasticity, the hairspring made of silicon material is magnetically and shockproof, has sufficient strength and elasticity, good stability and processability. It can be said that ‘silicon’ is the most cross-era material innovation in the watch industry for centuries. In the days that followed, silicon was used not only for the production of hairsprings, but also for the production of core components such as pallets, escapement wheels and balance wheels. However, although the silicon material has unparalleled advantages, it has a disadvantage that it is more fragile than the original alloy as a non-metal material. To put it plainly, silicon components are ‘partial students’. Some disciplines have outstanding results, and some disciplines have obvious shortcomings. Patek Philippe was the first watchmaker to participate in the development of silicon materials. In 2006, Patek Philippe first used a silicon escapement on the mass production model Ref. 5250. Because it was a ‘new material’ at that time, the actual stability of wearing was unknown, so PP promised a five-year warranty with great pride. And also the first Rolex to participate in the research and development is also very cautious, Rolex first used a small size Cal. 2236 movement silicon springs, equipped with smaller demand for female watches. This approach is generally considered to leave enough buffer time for themselves. If silicon is used on the best-selling men’s watches, once an error occurs, it will undoubtedly be a huge blow to the brand image. After more than a decade of actual testing by dozens of brands and millions of consumers, the problems reflected by silicon materials are not as many and horrible as everyone believes. Although silicon is more fragile than traditional metal materials, as long as it is used reasonably, the probability of its damage is extremely low, so low that there is no need to worry. The short board of silicon material parts is now mainly in the later maintenance and repair, because it is integrally formed, and cannot be stitched and repaired later. Once damaged, it can only be replaced after the official after-sales service, and it is difficult to obtain matching parts in third-party agencies. Watches using silicon parts have higher requirements for later maintenance, which can be officially met. But for watch brands, it is impossible for third-party watch repair personnel to avoid it, and it is impossible for officials to open after-sales service centers all over the world. Therefore, everyone is also looking for the balance point of the hairspring production material, which must be ‘easy to use’ and ‘stable’ and can be popularized. For example, Rolex now commonly uses a metal hairspring commonly known as ‘blue niobium’. In 2000, Rolex successfully developed an innovative hairspring and obtained a patent, which is officially called Parachrom hairspring. Its alloy material is composed of niobium niobium, zirconium metal, etc. The early Parachrom hairspring is silver-white. In 2005, Rolex also adopted a new patented technology to improve the surface of Parachrom hairsprings, further improve the long-term stability of the hairspring, and give this hairspring unique blue characteristics. Parachrom hairspring was first used in Daytona’s 4130 movement in 2000, and is gradually equipped in all oyster series men’s watch movements. According to the wording currently introduced by Swatch Group on its official website, it can be clearly seen that the new hairspring ‘Nivachron’ does not have a silicon hairspring in terms of anti-magnetic, constant elasticity and shock resistance, but is superior to ordinary Nivarox hairsprings. In other words, ‘Nivachron’ is the balance between silicon hairspring and Nivarox hairspring, which is both ‘easy to use’ and ‘stable’. Finding the most suitable one among thousands of alloy formulas is not only costly, but also time consuming. Today, the Swatch Group and the watch brand Audemars Piguet announced high-profilely that they are definitely not playing. The introduction of the ‘Nivachron’ balance spring with more balanced performance may lead to the deprecation of the ‘Partial Student’ silicon balance spring.