Core Tip: At that time, the ‘watches’ worn on the wrists were mostly regarded as women’s decorations.
Oscar Actor Nicole Kidman who became Omega Celebrity Ambassador in 2005
Since 1336, people who live in France, Germany, Italy and other places have the habit of ‘watching time.’ At this time, most public clocks were placed on the walls or towers of the cathedrals until 180 years later. The German locksmith invented the clockwork technology and used this technology to greatly reduce the size of the clock. In 1510, the clockmaker Peter Henlein of Nuremberg, Germany made these ‘clockwork clocks’ into ‘slap-sized’ pocket watches, far more than the Italian watchmaker Bartholomew Manfredi in 1462. ‘Huaizhong’ is much lighter.
Since the 17th century, pocket bells (Pocket Watches) have been the mainstream. Noble gentlemen have placed them in the pockets of personal vests. The bracelet is placed in the second or third buttonhole. The decorative effect is much greater than the time signal. Features. Later men’s clothing gradually began to get rid of the shackles of traditional concepts, the style tended to be simple and elegant, just like today’s three-piece suit style, also born of the needs of men’s social life. Dresses, hunting suits, etc. began to be popular in the western high society. As an irreplaceable functional design on clothes, pockets were gradually applied. When manufacturing clothes, men’s designers always considered the width and size of the pockets, which were the end Buttonholes on the chain.
Omega Frisson d’Or stealth dial watch from 1964
However, most of the ladies’ clothes did not have design pockets, which made the ladies at that time unable to ‘wear time’. The story about the first lady’s ‘watch’ came from France. In 1806, Napoleon’s wife, Empress Josephine, ordered a special watch for the princess shortly before the divorce. Ten years later, the Queen of Naples placed an order with the Breguet watch factory at that time, hoping that the designer could use the bracelet as the basic shape. , Make a lightweight and bracelet-like ‘bracelet watch’. Two years later, this watch with some Byzantine style was delivered on schedule and became the basis of today’s ‘Reinede Naples’ watch series. Caroline Murat, the queen of Naples, is Napoleon’s youngest sister. She has always been a “fan” of clocks. From 1808 to 1814, she customized 34 watches and clocks of various types to the Breguet factory. Before customizing the watch, she had imagined a ‘belt watch’ that could be tied to the waist, but because it was inconvenient to watch time, she finally came up with the idea of ’bangle watch’. For a period of time since then, pocket watches have been seen as ‘time tools’ designed specifically for men, and ‘watches’ worn on the wrist are mostly seen as women’s accessories.
After the ‘July Revolution’ in France, the changes in women’s clothing in the era of Louis Philippe are not functional, but they gradually tend to be romantic styles. Corsets and bell-shaped skirts lifted the waist, people began to believe , Watches, bracelet watches and small dial enamel pocket watches are more suitable for this type of clothing. Coincidentally, in 1886, after improving the gear and escapement, the Swiss designed cheap pocket watches, so the women began to use men’s watches. At this time, the convenience brought by the invention of the strap gradually became apparent. People seemed to be immediately adapted to the convenience and randomness brought by the wrist watch. In the change of clothing style and social life, it seemed that only formal clothes were worn. Pocket watches that can only be worn can no longer meet people’s needs.
Since the end of the 19th century, women’s demand for adornment of watches has increased, especially in the 30 years from 1898 to 1928, women’s watches have continuously updated people’s aesthetics from simple to luxurious. The women’s watch calendar of this period gradually evolved into watches through pocket watches, wall charts, and pendant watches. Women with watches also began to be picky about design and details. Crafts such as carving, enamel painting, and gem setting also started from this time. Injected into mass production of Volkswagen watches. It is from this time that Omega officially began to manufacture ladies watches. In the 1920s, a ‘pin watch’ with feather-shaped hands was born at the Omega factory. At that time, Paris had just held the Exposition Internationaledes Arts Decoratifs Industrielset Modernes. People were interested in cubist decorative style Duzhong, in the era when the wristband watch has not yet been copied in large numbers, the new women always think that they can “hang up their time” like wearing jewellery, and only after the end of the “World War I” did the watch change from “munitions and supplies” Become a consumer product for the general public.
Women’s watches have evolved from pocket watches, wall charts, and pendants to watches
After the end of the Second World War, many watch factories such as Omega began to use more precious metals to make women’s watches. David Thompson, author of ‘History of Watches’, said: ‘Many women’s watches were At the same time, it has the decorative function of jewelry, and its appearance is more similar to a bracelet with a dial embedded. ‘In 1957, Omega launched the’ Tank ‘concealed dial watch, and at the Expo 1958 in Brussels ‘Exhibition; Geneva designer Jean Hauk tightly intertwined the gold bracelet with three Polish loops that resemble tank tracks and embedded the dial in it. According to Thompson: ‘Before the popularity of jewelry watches in the 1940s and 1950s, precious metals and hard materials were very popular, and even the theme of some watches seemed to have the shadow of war.’