On December 4, 2014, after months of renovations and expansions, Louis Vuitton’s boutique at 33 Ruedu Rhône finally reopened. Louis Vuitton has been in Geneva for more than 30 years, and has not changed its address since 2006. The brand has continuously improved the layout of its boutiques in order to provide better services to local customers.
The new Geneva boutique has now been expanded to four floors, each of which has been carefully renovated and furnished. The first floor is the customer tour area, and it is also the world of the brand’s core products.
On the second floor, one side is a collection of women’s leather goods and accessories. At the same time, there is a relaxed and comfortable lounge. The other side is a brand watch and jewelry product line.
The third floor is dedicated to women’s fashion products, including ready-to-wear, shoes, accessories, textiles and leather goods. In addition, the third floor also opened a private salon and high-end Moroccan leather tanning products customization services, to create a personalized product with the brand’s signature timeless style for customers.
The expanded area of the boutique is finally set to be a men’s area, located on the ground floor, selling the latest men’s fashion (including casual and business formal wear), shoes, watches, accessories and men’s leather goods.
Louis Vuitton and the Red Cross
In 1914, the first aid kit produced by the Swiss Red Cross commissioned by Louis Vuitton was stamped with the name and seal of the Red Cross. This minimalist wooden box design quickly became popular and was later included in the Louis Vuitton product catalog.
With the reopening of the Geneva boutique and the 150th anniversary of the signing of the Geneva Convention and the establishment of the Swiss Red Cross (2016), Louis Vuitton announced a partnership with the Red Cross. The Louis Vuitton Geneva boutique will also display the Red Cross first aid kit produced by the brand in 1914, symbolizing the close cooperation between the two since the beginning of the 20th century. Specifically, Louis Vuitton will donate Blood Stem Cells (hematopoietic stem cell bone marrow bank) to support Swiss Transfusion SRC (Swiss Transfusion Service).