Lishu’s Best Sales In The Flagship Market

Every quarter, GMT will analyze the best-selling watches in the flagship market based on the most outstanding retailer reports. In the end, the survey was led by Richard Courbrant, Khaled Jbara, and Thomas Wanka, three editorial staffers in Argentina, Arabia, and Germany.
From GMT Issue 28-Summer 2012
RICHARD COURBRANT, Editor-in-Chief, TWG Magazine (Argentina)
    Despite Argentina’s ongoing tariffs, retailers in key South American markets continue to perform well. According to Simoneta Orsini, Eve, Chronos, Danfer and other relevant local retailers, customers still show a consistent interest in buying fine watches. They continue to pay close attention to the purchase of limited edition and special models and wait patiently for the opportunity, so they are particularly concerned about what special models are available in the local market.
    Simoneta Orsini has full confidence in Lange, Panerai and IWC brands. They have obtained exclusive sales rights for these brands in the Argentine market and are very optimistic about the market expectations. In addition, they highlighted the outstanding performance of the brand and its subordinate series: Hublot and its special edition of Maradona, Jaeger-LeCoultre Reverso, which is closely related to the polo world, Vacheron Constantin’s highly complex series, and Audemars Piguet’s Royal Oak series. The 40-year anniversary sparked an enthusiastic response on the market. Eve also confirmed that Royal Oak’s current position in the Buenos Aires market cannot be underestimated. At the same time expressed satisfaction with the sales of Harry Winston’s black Midnight and Richard Mille. Chronos added that Ulysse Nardin’s Dual Time and Marine series brought them good results. Danfer focused on two brands: the full range under Breguet, and Piaget’s Altiplano line.
Audemars Piguet Royal Oak
KHALED JBARA, General Manager, Day & Night Magazine (United Arab Emirates)
   The performance of the United Arab Emirates with the luxury watch market has proved that it has survived the wave of global economic recession. In the first quarter of 2012, sales totaled 193 million-55,000 Swiss francs. The United Arab Emirates currently ranks ninth in the Swiss watch export market worldwide, ranking first in the entire Middle East, ahead of Saudi Arabia. As a result, the value of Swiss watch exports to the country in the first quarter of 2012 increased by 10.2% compared to 2011 and 34.4% compared to 2010. A major factor in the success of the country’s luxury watch market is the avant-garde style of high-income consumers and their ability to appreciate fine watches, which is also their well-known business experience.
    Wealthy tourists have undoubtedly stimulated the growth of the local luxury watch market, as the government’s efforts to promote tourism in the region are world-famous. Because the United Arab Emirates is known as the ‘duty-free paradise’ of the world, the price of watches here is lower than in other parts of the world, and consumers benefit a lot. This competitive advantage also explains why high-end watch manufacturing brands not only supply the latest collections in the local market, but are also happy to supply limited edition models.
Richard Mille RM 037 © Richard Mille
    Due to its cost-effective and long history, Rolex is the most purchased brand for men. Since the average age of the UAE population is 30, most watch connoisseurs are relatively young. Therefore, the demand for top sports watches is prominent. For example, Audemars Piguet Royal Oak Offshore 44mm has a long list of waiting to be purchased. Also in the UAE market are Richard Mille, as well as Breguet and Zenith. Among them, the demand for red gold El Primero Chronomaster is particularly high. Of course, Patek Philippe is also a favorite of collectors. With the influx of Chinese tourists, with their pursuit and love of the Omega brand, it has also promoted the rapid growth of the brand’s sales. As for women’s watches, Chopard is the unshakable market leader whose consumers cover people of all ages. Coupled with a comprehensive portfolio of products from sunglasses to watches to jewellery, Chopard has even established brand loyalty and stickiness among young customer groups, and it is obvious that this group of shopping carts has become more and more high-end.
THOMAS WANKA, Editor-in-Chief, UHREN Magazine (Germany)
    As an agent for more than 60 brands in Aachen, Germany, Studio Küpper was particularly impressed by the new IWC pilot series that debuted at the SIHH in Geneva this year. According to the merchants, both the size and the use of ceramics are extremely modern. The Portuguese series is also a popular star model, this kind of popularity has lasted for several years, and shines because of its diversified functional options, especially the chronograph models, its size is suitable for men and women. Moreover, the 8-day manual winding style has achieved greater success in the male market due to its technical characteristics.
    In the latest model released by Basel, the Omega Seamaster Planet Ocean equipped with a new self-produced movement has attracted much attention. A representative of Studio Küpper, who is a watch enthusiast, expressed his voice: ‘I really appreciate the classic appearance and timeless quality of Breitling Navitimer. It is my favorite.’
Seamaster Planet Ocean © Omega
    Among the new collections displayed in his home window, his favorite is Zenith, whose El Primero movement has been rated by connoisseurs as one of the best automatic movements, and is also “outstanding” among classic movements (according to tests Platform Paper).
    After refurbishing and expanding the store in Ludwigstrasse, Germany, Mühlbacher Jewellers saw great potential in Hublot. In addition to the well-known evergreen brands Patek Philippe and Rolex, the appeal and influence of IWC and Omega among consumers continues to grow. ‘I am now happy to place these brands in the top ten. Cartier and Bulgari can be classified as brands with a positive brand image and increasing demand, as the number of retailers in Germany and elsewhere in Europe decreases. This advantage is further strengthened. ‘
    Based in Fürth, northern Bavaria, Kuhnle Jewellers, like many other retailers, has chosen Patek, Rolex, and Breitling. The merchant claims to have been impressed with the new brand HYT, and its watchmakers have created some revolutionary innovations-adding a series of hybrid engines to their watches. This successful combination of mechanics and hydraulics is like combining combustion and electric motors in a car. Finally, the ladies’ needs were met from the Patek Philippe perpetual calendar. The Swiss watchmaker has once again proven his expertise with the Grande Complication 7140 with an ultra-thin movement. The slim hands can indicate the day, date, month, leap year, moon phase and 24 hours.


In Commemoration Of The 25th Anniversary Of The Fall Of The Berlin Wall, Lange Organized Wonderful Art Creation Activities In The East Side Gallery

The fall of the Berlin Wall on November 9, 1989 marked the beginning of a new era for Lange. The unification of Germany opened the door to the reconstruction of Lange and reinvigorated Saxony’s fine watchmaking. In line with the 25th anniversary of this historical event, Lange held a wonderful temporary (note) art event at the East Side Gallery in Berlin on November 3, 2014.

Jakub Hortig and ‘his’ LANGE 1. The date and time display for this historical moment:
November 9, 1989, 6.53 p.m.
  Street artist Jakub Hortig painted a large-scale LANGE 1 work with spray paint. This watch has been the brand’s signature since Lange returned to the Saxony watchmaking world. Unlike in the past, the number displayed on the Lange’s large calendar changed from the usual ’25’ to ‘9’, which symbolized November 9, 1989. The time is set at 6.53 pm, the moment when Günter Schabowski, a member of the Politburo of the German Socialist Party (SED), announced at a press conference the immediate removal of East German citizen travel restrictions. The news sent a large number of citizens to the border crossing and toppled some of the surrounding walls that night.

  Graffiti artist Jakub Hortig, who lives in Dresden, was born in Louny in 1983, and the town is now part of the Czech Republic. The skilled goldsmith and jeweller has been responsible for the finishing of Lange watches since 2007. Hortig first encountered graffiti art at the age of 13. He completed his first mural in his grandfather’s garage. His street art themes include brush-painted text and template designs. Hortig often focuses his work under a watchmaking magnifier, and street art is an important way to express his feelings.

   The 1.3-km-long East Side Gallery is located on Mühlenstraße in Berlin-Friedrichshain. It is arguably one of the world’s best-known and largest open-air galleries. Since the spring of 1990, a total of 118 artists from 21 countries have left artistic marks on this wall.

LANGE 1 is made with the help of 12 templates, and the process takes 8 hours.
  Note: The East Side Gallery is a protected site. Therefore, the graffiti cannot be sprayed directly on the wall. Instead, replace it with a canvas and remove it after the event.


Bayi Skydiving Team And Breitling Team Lead The Karamay Aviation Festival

Breitling’s aerobatic flight show is undoubtedly the biggest highlight of the aviation festival

 Chinese People’s Liberation Army Bayi Skydiving Team

2013 The 2013 China Xinjiang Karamay Aviation Tourism Festival with the theme of aviation performance and aircraft display will be held at Karamay Civil Aviation Airport from August 16th to 18th this year, which is also the first aviation tourism festival in Northwest China. The slogan of this aviation tourism festival is: ‘Karamay, dream of taking off.’

‘2013 Xinjiang Xinjiang Karamay Air Tourism Festival’ is co-sponsored by Xinjiang Autonomous Region Tourism Bureau, Civil Aviation Xinjiang Administration, Karamay City People’s Government, Karamay City Construction Investment Development Co., Ltd., Zhuhai Blue Classic Aviation Culture Co., Ltd. unit. The Autonomous Region Government stated that the holding of this aviation festival is to fully demonstrate the great situation of Xinjiang’s national unity, prosperity and development, and rich tourism resources, to increase the public’s understanding of the aviation industry and knowledge, and to promote Xinjiang’s aviation industry, aviation culture industry and tourism development of.

According to the person in charge of the “2013 Xinjiang Xinjiang Karamay Aviation Tourism Festival”, at present, with the great attention of governments at all levels and the strong support of relevant departments, the preparations are progressing smoothly. The person in charge also stated that Karamay’s air is clean, its sight is wide, and its visibility is high. This is a natural condition that is not conducive to aviation performance in other big cities.

航空 This aviation festival is not only powerful but also rich in content. The parachute skydiving of the Bayi Skydiving Team of the internationally renowned Chinese People’s Liberation Army, a superb and superb Swiss Breitling jet flight super show, as well as aerobatics, powered delta wings, aeromodelling, light aircraft and other aviation aircraft Performances and static displays.

The Bayi Parachuting Team of the People’s Liberation Army of the world’s top level will perform a parachuting performance every day. At that time, the gorgeous umbrella flowers falling from the sky will become an unprecedented beautiful picture above Karamay.

Breitling’s aerobatic flight show is undoubtedly the biggest highlight of the aviation festival. Breitling is the world’s largest civilian professional jet aerobatic flight demonstration team. It is equipped with 7 L-39C albatross two-seat jet military trainers. The pilots are all highly experienced flight experts. Their superb and spiritual performance won ‘Walking’ reputation. Karamay is the last stop of Breitling’s ‘Asia Trip’ from last year, and also their last ‘walk in the clouds’ in China.

During the aviation tourism festival, the organizer will also hold a ‘ground interactive event between aerobatic pilots and skydivers and the audience’. Breitling Jet pilots and Bayi skydivers will launch fun interactive games with the audience at the scene and present memorabilia to the audience. The audience signed and posed for a photo with the audience. A small number of viewers can also enter the cockpit of the Breitling Jet fleet and have a ‘close contact’ with the aircraft to feel the pride of the fighter. ‘Static display’ means that before each air show, all participating aircraft will be quietly placed in the airport, which can be used for science education, and the audience can also come in close contact with the aircraft and pilots to take pictures.

During the aviation tourism festival, Karamay City will launch supporting tourism cultural activities. There are flavor food festivals focusing on Xinjiang’s special flavor snacks, there is an aviation forum on the theme of combining the development of general aviation economy and tourism resources in Karamay, and aviation Souvenirs, tourism products-based exhibitions. This means that the audience can not only enjoy the thrilling flight feast, feel the infinite charm of the flight, but also fully appreciate the customs and customs of Xinjiang, and feel the unique charm of beautiful Xinjiang.


Rado Swisschrome Hyperchrome Series 1314 ‘lifetime I’ Limited Edition

Sweet and affectionate Valentine’s Day is over, romantic and warm White Valentine’s Day has come with the mellow spring. Purity, warmth, perfection … People endlessly give white a beautiful interpretation, just as we expect for eternal love. On this white day, Tang Wei, the global brand spokesperson for Rado, brought the HyperChrome 1314 ‘Lifetime I’ limited edition automatic mechanical watch to the pure beauty, and cherished it. Add beauty to your white day.

   In Chinese culture, many numbers have special meanings. 1314 is a homonym with ‘One Life, One Life’, symbolizing eternal love. In the limited edition of HyperChrome’s 1314 ‘Lifetime I’, the Rado Swiss radar carefully engraved this magic code on the back of each watch. This implication is also in line with RADO’s watchmaking philosophy. It has always been the unremitting pursuit of Swiss Rado to create timeless and beautiful watches. The HyperChrome Series 1314 ‘Lifetime One’ Limited Edition is made of polished high-tech ceramics that are not easy to wear.

   The Rado HyperChrome 1314 ‘Lifetime’ limited edition automatic mechanical watch is a dazzling white high-tech ceramic watch. The light, non-wearing high-tech ceramic material is subtly blended with warm rose gold or gold elements, and the diamond scale on the dial is even more icing on the cake. The unique charm is hard to resist. Limited edition of 1,314 pieces, each with its own serial number.

   White Valentine’s Day, for your beloved her, choose a token that protects her precious love forever-RADO SwissRadar HyperChrome Series 1314 ‘Lifetime One’ Limited Edition, witness your precious and lasting love.
Ref: 580.0257.3.090

Movement: 8 3/4 ETA 2681, automatic mechanical movement, 25 stone, 3 hands, calendar display at three o’clock, 38-hour power reserve, black automatic hammer, polished decorative movement
Case: white high-tech ceramic material, one-piece case
Polished gold PVD stainless steel side inlays
White polished high-tech ceramic case back with sapphire mirror
Double-sided anti-glare curved sapphire crystal
Polished gold PVD stainless steel crown
Limited number engraved on the bottom cover: N ° XXXX / 1314
Water resistance: 5 bar (50 meters)
Dial: Mother-of-pearl, 12 diamonds, 115/120, top Wesselton diamonds, VS-SI, fully cut, 0.078 carats, white dial ring, gold swingable anchor logo, gray ‘Rado’ and ‘Automatic’ Logo
Hands: Gold-colored hands
Bracelet: Three-row white high-tech ceramic, titanium tri-fold clasp with white high-tech ceramic buttons
Case dimensions 36.0 x 41.9 x 10.4 (width x length x height Unit: mm)


Audemars Piguet Audemars Piguet Royal White Series The Only White Ceramic Shell Perpetual Calendar

AUDEMARS PIGUET Audemars Piguet is one of the brands that have already developed ceramic case. We have seen many ceramic case works in the Royal Oak offshore series in the past, but with the recent years The ceramic ring has gained a lot of popularity, and the all-ceramic shell with a more comprehensive range and a higher fragility risk is not as compact as it was a few years ago. This is evident from the fact that Audemars Piguet has launched fewer ceramic shell works in recent years; however, the brand is not comprehensive The production of ceramic shells is discontinued. For example, in 2019 they launched the new Royal Oak Perpetual Calendar white ceramic shell. This perpetual calendar model has been continuously updated for several years since its introduction in 2015, except for the rose gold and stainless steel versions, A more expensive platinum model is also introduced, or in 2017, the all-black ceramic shell style was also introduced first. This time, Audemars Piguet added a white ceramic shell to make the series more selective.

The inner ring of the case is provided with a 52-week scale display, which is more special in the perpetual calendar watch. The concise black Arabic numerals and slender arrow-shaped hands jointly display the week number of each year.

Feature 1: The case is slightly enlarged, and the week number display of the dial is a major feature
When the Royal Oak Perpetual Calendar was remodeled and re-released at the time, the table diameter was increased from 39mm to 41mm. For complex watches with hours, minutes, seconds, perpetual calendar indication and moon phase profit and loss display, increasing the table diameter The layout of the faceplate can be made more relaxed, and the larger case can also show the atmosphere of a high-end watch. The dial of this watch is no exception and it still uses the ‘Grande Tapisserie’ plaid to enhance the overall beauty and recognition. In addition, the watch’s outer ring displays 52 weeks of the year, and with the central hand, the time display is more hierarchical. It is a little different from AP’s previous perpetual calendar display, because it uses the third central pointer to match the scale on the outer circle of the dial to indicate the week number.

According to AP’s official data, this chain is full ceramic and has no additional metal lining. This will not only make processing more difficult, but also require higher wearing safety (falling off due to chipping).

Feature two: Ceramic chain belt is not easy to make
A unique feature of this ceramic perpetual calendar is that the bracelet is made of ceramic. In the past, the straps used by APs in the offshore or conceptual models were almost always tape. The ceramic bracelet has been used since After the black ceramic version was applied, it slowly began to sprout in the Royal Oak series, and the powerful impression of the Royal Oak’s full circle of metal covering the wrist was originally one of the attractive features of RO. If it was replaced with tape or belt, this This kind of impression will be weakened relatively, so if the ceramic case is matched with a ceramic chain like a metal chain, the rough feeling of the sports watch will also rise.

Caliber 5134 is based on Audemars Piguet calibre 2120, the world’s thinnest perpetual calendar movement created in 1967. The exquisite hollowed-out automatic dial is even more engraved with Tapisseris check pattern, echoing the face plate.

Feature 3: Calibrated 5134 from Calibre 2120
Compared with the old RO perpetual calendar, the watch not only adds a week number display on the edge of the face plate, but also the moon on the moon phase uses a high-resolution printed realistic version, which is more compatible with aventurine discs. A more realistic effect of simulating a starry sky. The internal 5134 movement is modified from the classic 2120. The main modifications include increasing the size of the movement (this is also reflected in the larger case size), and then the perpetual calendar module is also installed on it. However, this modification also has more weekly calendar functions, so Audemars Piguet directly changed the model to 5134, no longer adopting the practice of adding a secondary number after 2120, because the function of the movement has made a deeper evolution.

Royal Oak Perpetual Calendar

White ceramic material / 5134 self-winding movement / hours, minutes, date, week, month, leap year, weekly calendar display / perpetual calendar function / moon phase display / sapphire crystal, transparent bottom cover / waterproof 20 meters / table diameter 41mm / Reference price: 690,000 RMB


Formally Dignified Classic Style Tasting Biduo Gold And Steel Watch

To commemorate the 60th anniversary of the birth of the Tudor Dive Watch, inherit the glorious mission of exquisite craftsmanship. Tudor launched the Biwan Gold and Steel model last year. In addition to the unique lines and proportions of the Biwan series, Tudor incorporates a magnificent and luxurious gold material into the watch, showing the classic And the atmosphere of luxury sports watch characteristics. As soon as the watch was launched, it was enthusiastically sought after, and it became the hot brand of the year along with the bronze money of the same series. In 2018, the brand launched its champagne-colored faceplate and officially met everyone at the highly anticipated Basel watch fair. Compared to the exquisite and stylish black dial, the champagne gold model is more formal and dignified. Let’s take a look at this watch together: (watch model: M79733N-0004)

Blend tradition with modernity

   Like the black model, the champagne gold model combines the characteristics of the past classic watches, combining traditional features with modern watchmaking. The overall shape, dome-shaped dial and mirror of the new model inherit the design essence of the first Tudor diving watch. The eye-catching winding crown is derived from the ‘Big Crown’ model introduced by Tudor in 1958, the first Tudor watch with a water resistance of 200 meters. The most representative “Snowflake” pointer of the brand is clearly angular, borrowing from the classic style of providing watches for the French Navy in the 1970s. Compared with the stylish black dial, I personally think that this watch is more suitable for people with a certain experience to wear, adding extravagance and style.
Watch real shot display

   The new watch has a diameter of 41 millimeters and is equipped with a unidirectional gold 60-minute scale outer ring, which has a matte black anodized aluminum word ring and gold markings. The remaining parts are made of steel, the beveled edges show the details in place with polished finishes, and the front and sides are brushed and sanded, showing a completely different look and feel.

  The screw-down winding crown in yellow gold is engraved with the black lacquered Tudor rose logo, showing the brand’s unique aesthetic characteristics. The crown is designed with a non-slip texture, which is easy for the wearer to grasp and debug.

   Champagne gold-plated surface, under the sun pattern retouching produces a gradual effect, enjoy the look and feel. Adopting the consistent practical time scales in the Tudor diving watch and the central three-hand design with different shapes, the time display is more clear and intuitive. It has a luminous part even on it, so you can watch the time even in a dark environment. The 3 o’clock position has a calendar display window, which adds a practical function to the panel.

Brand-made movement MT5612

   Like the black-panel model, the new model uses a dense bottom design to ensure the safety of the watch’s internal movement. Equipped with the brand-made self-winding MT5612 movement, this movement is equipped with an inertia fine-tuned silicon balance spring. Compared with traditional metal hairsprings, it can effectively avoid the interference of magnetic fields on the watch and enhance the watch’s antimagnetic performance. In addition, the movement has also been awarded the Swiss Observatory certification by the Swiss Precision Timepiece Testing Center (COSC) to ensure accurate and reliable travel time. The watch has a 70-hour power reserve and a water-resistant depth rating of 200 meters.

   The gold bracelet is made of 18K yellow gold with a central metal link that connects the hinge of the case. The rest of the bracelet is also decorated with thick gold. It gives the watch a formal, luxurious and refined overall look and feel.

   The unique steel folding buckle can be worn with just one touch. In addition, whether it is a metal bracelet or an antique leather strap, a textured strap is presented to present the brand’s full sincerity to customers.

Tudor Biwan Gold Steel Watch

Summary: The golden dial is more integrated with the gold bracelet and the gold bezel in appearance, showing an overall dignified and atmospheric style. If you want to buy a slightly mature, luxurious watch without losing the classic style, then this Tudor Biwan gold and steel watch is also a good choice.


Hublot Big Bang Mexican Football Association Special Edition

In the Hublot production and management concept of ‘integrated art’, new materials are one of its most prominent sections. Such as natural rubber, colored rubber, and then carbon fiber, have been deeply rooted in the DNA of Hublot brand. This Big Bang series introduced by the Mexican Football Association, the case and bezel are made of black micro-blasted ceramic, the lugs and the side are made of black synthetic resin, and the crown and timing buttons are equipped with black natural rubber inserts. The overall design echoes the national flag colors of Mexico, while the red on the pointer is a red luminous material.
    Hublot HUB 4 2 0 0 self-winding chronograph movement, 27 rubies, power reserve 4 2 hours, black micro-blasted ceramic case, diameter 4 4 .5 mm, black micro-blasted hollow-out engraved dial, nickel plated Three-dimensional applied hour markers, adjustable strap, crocodile leather on the outside, natural rubber lining and red velvet stitching, black PVD-plated stainless steel folding clasp, limited to 250
Reference price: 152500 yuan


Model Of Lovers’ Table Three Pairs Of Swiss Couples Recommend

Hold your hand and go to a time appointment. In love, we look for each other for the soul that is born to fit. Until the moment of holding hands, you will know if he / she can shine through the dullness and prosperity of each other’s lives, and this determination requires the care and care of a lifetime. Whether it is in the East or the West, the credo is love. Today, the Watch House recommends three pairs of Swiss couples for everyone, I hope everyone likes it.
Eboluzuls 9288H series automatic couple watch

Watch series: Zuls series
Movement type: Swiss mechanical automatic movement
Case material: 316L stainless steel, bezel bag 300 micron 18K rose gold
Strap material: 316L stainless steel, bead bag in 300 micron 18K rose gold
Case diameter: 40/30 mm
Domestic public price: men’s watch ¥ 29800 / female watch ¥ 26800
Watch details:
Mido Commander Series

Watch Series: Commander Series
Movement type: automatic machinery
Case material: Gold-plated steel
Strap material: stainless steel gold-plated
Case diameter: 40mm / 33mm
Domestic public price: ¥ 8100
Details of the watch: The commander series men’s watch, the 40mm dial is his broad mind, caring for her tenderness, tolerating her tears, melting all kinds of friction in life, so that this sincere feeling continues to this day. The PVD rose gold plated scale surrounds the silver sunray dial, which is his waiting for his lover, day and night, anytime, anywhere, always. The diamond-polished hands draw a perfect arc, and are treated with white Super-LumiNova®, which guarantees clear readings at night. The golden strap is his strong arm, which gives her a solid support. Commander series ladies watch, 33mm dial beautiful and elegant, 316L rose gold plated case reflects female tenderness. The semicircular sapphire mirror was as clear as her feelings for him, pure and without any trace of impurities. The PVD rose gold-plated scale on the silver sunray dial dial shimmers in pink gold, like the red glow flying on her cheek every time she sees him. Every time it seems like first love, that kind of heart, only those who truly love will have it. The rose gold jumped on the silver, and the gold strap hugged her wrists intimately, reminding her of every hug that was so tender and sweet.
Longines Collection Lovers Watch

Watch Series: Collection
Movement Type: Automatic / Quartz
Case material: Stainless steel
Strap material: stainless steel
Case diameter: 38.75mm / 26mm
Domestic public price: ¥ 16700 / ¥ 23400
Details of the watch: 30 meters, the sapphire crystal is not easy to wear, the stainless steel bracelet with a triple folding spring buckle. The women’s watch uses the L152 quartz movement with hours, minutes and seconds, a central seconds hand, and a date display at 6 o’clock. The barrel-shaped case is inlaid with 22 diamonds totaling 0.44 carats on each side, with silver surface, 12 Roman numerals, water-resistant to 30 meters, the mirror is not easy to wear sapphire crystal, stainless steel strap with triple folding Clasp.

To sum up: time passes by minute by minute, but love is ingrained. The moment of holding the hand is only one second, but from this second, the pointer dialed between the wrists connects the pulse of two loves, recording Bits of love. The appearance of the watch makes the love, whether it be vigorous or ordinary, becomes so indelible.


Longines New At Basel 2014: The New Boya Series Watch-perfect Definition Of Elegance

Since the brand was founded, Longines, a famous Swiss watch manufacturer, has always focused on presenting ‘elegance’. This quality is not only reflected in the product, but also communicated to the world through the brand spirit, just like Longines’ famous slogan: ‘Elegance is an attitude.’ As a result, the brand unveiled the Longines Elegant Collection, a series of watches that are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. Boya series watches come in three sizes, all equipped with self-winding mechanical movements, with a variety of dial styles, each of which interprets elegance in its own way.

的 Longines, which has always been known for its classic design, has launched a new Boya series, presenting the brand’s core value-‘elegance’ with exquisite watches. Although ‘elegance’ is difficult to define, the elegant style can be instantly recognized, just like the flying wing hourglass logo that carries the long history of Longines. ‘Elegance’ portrays a well-respected lifestyle and a timeless existence. Longines has always taken ‘elegance’ as the essence of its brand’s core value, and conveyed this quality through the brand philosophy of ‘elegance, true personality’, conveying the brand’s unique and pure product and cultural ideas.

Longines believes that simple and classic design is the best embodiment of ‘elegance’, and the Boya series perfectly demonstrates this quality. The round case of this series of watches has smooth lines and is available in three sizes: 25.50 mm, 34.50 mm and 37.00 mm, showing the hour, minute, second and date. Some styles are set with diamonds. In keeping with Longines’ watchmaking tradition, Boya series watches are equipped with automatic movements, and the delicate links of the bracelets create elegant and light visual effects.

优雅 ‘Elegance’ is an inherent characteristic of Longines, and its expressions are also diverse. Therefore, the Longines Boya series offers a variety of dial style options, each of which interprets the elegant definition in its own way. Dark dials include black lacquered diamonds, and dark gray with diamonds or scales. Bright dials include matte white models printed with Roman numerals or hour markers, and silver brushed or mother-of-pearl models with diamond hour markers. The bright dials are equipped with black hour and minute hands, which are in stark contrast to the dial and the second hand, which is pleasing to the eye and makes people feel ‘elegant’ and sometimes surprises.
[Watch description]

Longines Boya Series Stainless Steel Rose Gold Diamond Women’s Watch Watch Number: L4.309.5.88.7 Price: RMB 32,000
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The steel rose gold case with a diameter of 25.50 mm is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.

Longines Boya Series Stainless Steel Diamond Women’s Watch Watch Number: L4.309.0.87.6 Price: RMB 28,800
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The 25.50 mm diameter stainless steel case is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.

Longines Boya Series Stainless Steel Rose Gold Men’s Watch Watch Number: L4.809.5.72.7 Price: New Price
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The stainless steel rose gold case has a diameter of 34.50 mm, and the dark gray sunburst dial is decorated with pink gold bar-shaped hour markers. It is equipped with the L619 automatic mechanical movement.

Longines Boya Series Stainless Steel Men’s Watch Watch No .: L4.809.4.11.6 Price: RMB 12,600
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The matte white dial with a diameter of 34.50 mm is printed with 12 Roman numerals and is equipped with the L619 automatic mechanical movement.
Technical Parameters
Watch number stainless steel
4.3L4.309.4.11 / 12/57/72/77/78 / 87.6 diameter 25.50 mm
4.8L4.809.4.11 / 12/57/72/77/78 / 87.6 diameter 34.50 mm
4.8L4.810.4.11 / 12/57/72 / 77.6 diameter 37.00 mm

Stainless steel, bezel set with diamonds
4.3L4.309.0.87.6 diameter 25.50 mm
L4.809.0.87.6 diameter 34.50 mm

Stainless steel, 18K rose gold bezel
4.3L4.309.5.11 / 12/57/72/77 / 87.7 diameter 25.50 mm
4.8L4.809.5.11 / 12/57/72/77 / 87.7 diameter 34.50 mm
4.8L4.810.5.11 / 12/57 / 77.7 diameter 37.00 mm

Stainless steel, 18K rose gold bezel with diamonds
4.3L4.309.5.88.7 diameter 25.50 mm
L4.809.5.88.7 diameter 34.50 mm

Movement Mechanical self-winding movement
Caliber L595 (ETA 2000/1) diameter 25.50 mm
8¾ minutes, 20 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 40 hours
Caliber L619 (ETA 2892 / A2) diameter 34.50 mm
37.00 mm diameter
11½ minutes, 21 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 42 hours

Functions Hours, minutes, seconds, date at 3 o’clock

Case Round, stainless steel, rose gold bezel
25.50 mm diameter, 34.50 mm diameter, 37.00 mm diameter
Scratch-resistant sapphire crystal
Sapphire crystal case back

Water-resistant to 3 bar (30 meters)

Dial Matte white with 12 Roman numerals or 11 hour markers
Black sun print with 12 diamond hour markers
Dark gray sun print with 11 graduated or 12 diamond hour markers
Brushed silver with 12 diamond hour markers
White mother-of-pearl with 12 diamond hour markers
Hands Rod-shaped hands, rhodium-plated, pink gold or black

Bracelet Stainless steel or stainless steel with 18K rose gold bracelet.
Triple folding safety clasp and push-opening mechanism.


Harry Winston-midnight Collection Midnight Collection

Designed for men and women who insist on an elegant lifestyle, the new Harry Winston Midnight Midnight collection reflects the watchmakers’ clear design and Questioning modernity focuses on the elements and enhances the character of each creation.

From left to right: Midnight 39mm, Midnight automatic, Midnight big date function

Winston’s Midnight Lady’s Midnight watch is available in a rose or white gold case. It is available in a medium size of 32 mm and a large size of 39 mm. Each comes in a gorgeous version and a simple version with diamonds.
The watch is exquisite and elegant, it is the best accessory for ladies.
The Winston Midnight Midnight Men’s Watch Edition features a 42 mm diameter case and is also crafted in classic white or rose gold.
Winston Harry Winston Midnight midnight series automatic models and Winston Harry Winston Midnight midnight series large date function watches are also equipped with automatic movement, date display at 6 o’clock.